Rhetorical Analysis - 1700 Words

The Squint and the Wail Rhetorical Analysis â€Å"The Squint and the Wail† is an essay by Michael Hsu. Hsu, a Taiwanese American author and editor, wrote this essay in order to express his views on the negative connotations that occur with some of the racially charged objects present in society. More specifically, the essay deals with the stereotypical nature of The Chin Family. The Chin Family is the name of Stefano Giovannoni’s tabletop collection, which includes salt and pepper shakers that have the caricaturized facial expressions of Chinese people (Giovanni, 404). In this essay, Hsu talks about the appalling nature of the stereotypical features and how those features pose a derogatory inference to Chinese culture, but then†¦show more content†¦His father even explained to him the historical reasoning behind the facial structure of the salt shaker and the name â€Å"Chin† for the Chin family. This instance of logos is very strong for the reader and the author. For the reader, it appeals to the logical aspects of racial identity. It makes one think about how the views of a race from one racial group differ from that of the racial group being analyzed. It also allows the reader to see race-related material from a different perspective. After reading the piece, the reader should most likely have a different view on racially charged material. As for the author, his comparisons appeal to his logical reasoning. It shows that he shouldn’t have jumped the gun and immediately felt defamed or insulted but instead should have done his research more on the significance of the racial symbols of the tabletop collection. Michael Hsu conformed to the general tradition present in writings that pertain to one defending his or her race. The mythos present here can be seen by the initial attitude of the author. Traditionally, if one is defending his or her race, they may tend to deviate from facts and move straight towards lett ing out emotions of annoyance or outrage. Although mythos is present in this essay, it does not do a good job in persuading the reader but instead highlights the fallacies present in the author’s logic. It is because the mythos highlightsShow MoreRelatedThe Tipping Point: Rhetorical Analysis Essay813 Words   |  4 PagesThe Tipping Point: Rhetorical Analysis Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of â€Å"connectors†, saying that they have a â€Å"special gift for bringing the world together (page 38)†. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called â€Å"connecters†Read MoreRhetorical Analysis Of The Death Of The Moth And On Keeping A Notebook 1427 Words   |  6 Pages19, September, 2014 9th Ni Device Use Analysis Rhetoric devices are often used by writers to clarify ideas, emphasize key points, or relate insights to the reader. In both â€Å"The Death of the Moth† and â€Å"On Keeping A Notebook, † the authors heavily rely on such devices to get their points across to the audience, and these devices help strengthen overall theme the authors want to communicate. Though several may argue that Didion’s use of metaphor and rhetorical question compliment her essay very wellRead MoreRhetorical Analysis Of Reagans Farewell Address1653 Words   |  7 PagesThe Usage of Rhetoric in Ronald Reagan’s â€Å"Farewell Address† Due to the rapidly changing America, in his farewell address, Ronald Reagan expresses the need for unification of America, and America’s culture. In Reagan’s address, he uses many rhetorical devices to advance his purpose of unifying America, for instance, Reagan utilizes tone, syntax, and pathos to portray his pride, hopefulness, and patriotism for America. He uses these devices to show Americans of the unification America needs. ThroughoutRead MoreRhetorical Analysis Of Lesson In Hbos The Newsroom715 Words   |  3 Pagesis even used in classrooms for the powerful rhetoric that is used in it. In Will McAvoy’s speech on â€Å"The Newsroom†, McAvoy uses a variety of rhetorical devices such as Anthypophora, Asyndeton, and Dysphemism to convey the message that America is not the greatest country in the world anymore. First, Anthypophora is one of the three most effective rhetorical devices used in this powerful speech. Anthypophora is when the speaker asks a question, but instead of letting someone answer, the speaker immediatelyRead MoreRhetorical Analysis of Ellen DeGeneress Commencement Speech Essay1144 Words   |  5 Pages Ellen’s Commencement Speech Rhetorical Analysis Graduation caps fly into the air, cheers erupt, and diplomas are received. This is a typical graduation day. Not only did these ceremonial events take place for Tulane Universitys class of 2009, but Ellen DeGeneres was there to congratulate them as well! This class was dubbed the Katrina Class for being survivors of the devastating Hurricane Katrina in 2005. Katrina was named one of the deadliest Hurricanes, causing more than 1,836Read MoreRhetorical Analysis Of Martin Luther King Jr.976 Words   |  4 Pagespopulation? In all of the speeches, one way or another, Dr. King used several different rhetorical devices in order to defend his own actions. In specific, two of his speeches, â€Å"I have a Dream† and â€Å"Letter from a Birmingham Jail† Dr. King used the rhetorical devices of anaphora, allusion, and diction to relay his thoughts of what is right, and also as a way to build a common ground with his audience. Though the rhetorical devices are share d between the two speeches, there are also several differences.Read MoreRhetorical Analysis Of Andrew Sinek s Ted Presentation1263 Words   |  6 Pagesstock that s going in the opposite direction—down—from the most desired direction—up. This is a provocative opening that engages the audience right away. 2. Ask a series of rhetorical questions. A common way to engage the audience at the start is to ask a rhetorical question. Better still, start with a series of rhetorical questions. A good example of this tactic is Simon Sinek s TED presentation. He starts with: How do you explain when things don t go as we assumed? Or better, how do you explainRead MoreRhetorical Analysis Of A Life Beyond Do What You Love 1020 Words   |  5 PagesIn his New York Times article â€Å"A Life Beyond Do What You Love† Gordon Marino poses the question But is do what you love wisdom or malarkey? after giving us an anecdote about students coming to him for career advice. The article which uses many rhetorical devices which make the audience think about their choices in careers and what you should and want to do. The author also cites different sources for his article and past life experiences. Marino then end his article by saying many great leadersRead MoreRhetorical Analysis Of A Life Beyond D o What You Love Essay2042 Words   |  9 Pagesuse of rhetorical devices. Dr. Marino is a very highly educated philosopher who earned his Ph.D. at University of Chicago, M.A. university of Pennsylvania, and B.A. Columbia University. He typically publishes to the New York Times, for his writing mostly appeals to all people because so many can relate to this article. Marino effectively argues that sometimes individuals must sacrifice their passions to provide for their loved ones using rhetorical devices, hypophora, anecdote, rhetorical questionsRead MoreRhetorical Analysis Of Rhetorical And Rhetorical Analysis1188 Words   |  5 Pages1. Rhetorical Analysis is the careful examination of texts, videos, and images to understand how they function in conveying their message. The definition of rhetorical analysis will help me better understand what I should be looking for when I receive a text, as rhetorical analysis is different than literary analysis. Therefore, the devices for each are also different (Lunsford et al. 88). 2. Intended audience is the initial step to any rhetorical analysis. If you are unable to identify an audience

U.s. Federal And State Governments - 1247 Words

As a consequence of the Gulf Wars of 1991 and 2003 and the current political unrest in the Middle East, the United States and other western countries have made no secret of their strategic goal of becoming energy independent. Incidentally, recent advances in hydraulic fracturing - a process used to extract oil or gas from underground formations - has contributed significantly to achieving that end. According to Terry Engelder (2011), of the Department of Geosciences at Pennsylvania State University, â€Å"There is enough domestic gas to meet our needs for the foreseeable future thanks to technological advances in hydraulic fracturing† (Howarth, Ingraffia, Engelder, p. 271). U.S. federal and state governments should continue to permit and†¦show more content†¦shale source rocks using fracking is about 42 trillion cubic meters. . . equivalent to about 65 times the current U.S. annual consumption† (Howarth, Ingraffea, Engelder, pp. 271-274). The following year, i n his State of the Union Address, President Obama (2012) commented, â€Å"We have a supply of natural gas that can last America nearly 100 years.† Furthermore, advances in hydraulic fracturing technology have enabled an exponential increase in U.S. gas production, which had already reached 10 trillion cubic meters by 2012, â€Å"turning the United States into an unexpected technology-driven ‘petrostate’ of a type never seen before† (Golden Wiseman, 2015, p. 966). Consequently, the United States is now largely energy-independent with sufficient fuel reserves and the means of production to support its energy needs for the foreseeable future. An additional benefit of fracking is that natural gas reduces overall greenhouse-gas emissions. As with all fossil fuels, burning natural gas produces CO2. However, CO2 emissions from natural gas are 50% lower than coal, and between 20% and 30% lower than oil (Howarth, Ingraffea, Engelder, 2011). Also, the increase in production and availability of fracking-related natural gas has made it an economical alternative to traditional fossil fuels such as coal and oil for electrical power generation plants. Moreover, the combination of lower CO2 production from natural gas together with its widespread adoption as a

Vishwa Shanti Aur Ahinsa Hindi Nibandh Essays free essay sample

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The Company a Cross

Introduction The Company A that produces engine components for heavy-duty trucks can try to enter Japanese market because this country has a great industrial capacity.Advertising We will write a custom essay sample on The Company a Cross-Cultural Marketing specifically for you for only $16.05 $11/page Learn More Moreover, various companies may be interesting in purchasing the spare parts that improve the work of truck engines. By establishing its reputation in this country, the Company A can significantly increase its revenues. However, the marketing strategies of this organization should take into account the values, perceptions, and behavior of Japanese customers in order to succeed. To a great extent, they are determined the culture of this country. This American company should be aware of possible differences in order to gain trust and loyalty of the local clients. Cross-cultural issues and their impact on the marketing approach There are several cro ss-cultural issues that may affect the Company A’s marketing strategies. One of them is the attitude toward quality and price. The thing is that for many Japanese buyers, the perceived value of a product is the main determinant of its success or failure (Herbig, 1998, p. 206). Advertisements should demonstrate what kind of benefits a product can create for clients. Such an aspect as the price should not be emphasized. More importantly the reduction of the price can be associated with poor quality of the product (Herbig, 1998, p. 206). Such an interpretation can ruin the reputation of any business, especially if it is a company that manufactures components for truck engines.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the marketing strategy of the Company A should focus on the features of the product such as reliability or safety, rather than the price. Furthermore, they can mention that their products can save much money for their clients, but they should say that their engine components are cheaper than those ones manufactured by their competitors. Certainly, one cannot say that Japanese customers complete neglect such a factor as price. They can compare prices when choosing among similar products. Yet, they can become suspicious when a company places too much emphasis on price in order to differentiate their products or services among others. In this way, a company may easily lose competitive advantage to other firms. Hence, this is one of the dangers that the management of the Company A should be aware of. Another issue that can influence the marketing approach is the attitude toward buyers and sellers. In Japanese culture selling is not perceived as a highly respected activity (Herbig, 1998, p. 161). To some degree, this opinion can be explained by the ideology of Confucius who believed that merchants represented the lowest classes of society (Her big, 1998, p. 161). Surely, one can disagree with this argument but it still affects the relationship between buyers and sellers.Advertising We will write a custom essay sample on The Company a Cross-Cultural Marketing specifically for you for only $16.05 $11/page Learn More Sales people are supposed the serve customers without trying to dictate their terms. So, in Japan, buyers occupy a higher position in the social hierarchy. From a practical point of view, it means that the Company A will have to pay much more attention to the needs of the clients. For example, they will have to offer customers better after-sale services and ensure that the engine components that they produce perform well. For example, they may even call buyers and ask if their products function properly and if there are any concerns that customers may raise. Surely, some American companies also act in such a way when they operate in the United States, but such behavior is a common s tandard in Japan, because it is essential for the sustainability of sellers and manufacturers. Additionally, this organization should know that their marketing strategy should be based on individualized approach. Their Japanese clients can be either corporate or individual, but in each case, they will want to learn more about their suppliers and establish more close relations with them. For instance, the management of the Company A should know that Japanese clients attach more importance to face-to-face communication. Admittedly, in Japan business partners can use phones or email, but the most important decisions are usually discussed in person. Overall, they should bear in mind that selling can take much more time in Japan, especially in comparison with the United States or Europe. Perhaps, the most dangerous error is to ask Japanese customers to sign a contract during the first round of negotiations. The most likely outcome is that buyers will refuse to have any relations with a f oreign company. Therefore, the Company A should avoid this pitfall, if they want to gain the trust of Japanese clients.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is quite possible to argue that patience will be essential during negotiations with customers. On the whole, one should remember that Japanese customers value personalized services, and this is the reason why many foreign firms cannot win their loyalty only by offering them lower prices (Lamb, 2011, p. 125). The clients of the Company A can be either individuals or organizations that own heavy-duty tracks. In each case, this organization must make sure that clients always have the opportunity to talk with the representatives of the company. This is why this organization will have to open its offices in different parts of Japan so that they could contact customers as quickly as possible. Thus, this company will have to consider such aspect of marketing as distribution of products. They should also adopt a direct selling model. This means that there should not be any mediators between them and their clients. This issue is particular important for businesses like the Company A. They manufacture engine components, and they will have to explain the advantages of their products. This task can be better done when a customer can communicate with the representatives of the company, rather than external distributers who may not know much about the product and its strengths. Cross-cultural communication and its effect on marketing strategies The second issue that the management of the Company A should consider is communication in Japanese culture. As it has been said before, sellers have a lower status than buyers in Japanese culture. Thus, companies should use a more formal language when communicating with customers. This issue is particularly important when we are speaking about promotion and advertising. For instance, it is not polite to urge customers to buy products. One can mention that in their advertisements many American or European companies claim their products are of superior quality and that they will certainly appeal to the buyers. On the whole, the Comp any A should not use such a method of persuasion because it will produce the opposite results. It is quite probably that customers will completely disregard their products. Secondly, the management of this organization should remember that Japanese customers expect sellers to communicate with them in person. For instance, if a certain business is not able to deliver the products on time, the representatives of this company should pay a personal visit to the client and explain everything. It is not sufficient to give a phone call or send an email (Herbig, 1998, p. 163). Such behavior can be interpreted as lack of politeness. These examples show that Japanese customers may determine the value of a product in a slightly different way. They pay attention not only to its quality, price, or functionality; they are also concerned with the services that a seller can offer. Provided that they are absent, even the most generous offer can be declined. Thus, the company should not separate prod ucts from services; instead they should be regarded as a single entity. Only in this way, they can achieve success in this market. Thus, the quality of pre-sales and after-sales services can be of the crucial importance for the Company A. Ethics differences and marketing Another aspect that one should not overlook is the ethical differences in marketing. Certainly, one cannot speak about the difference in moral standards. In this case, the values of individuals play a more important role. One should keep in mind that Japanese culture is characterized by a higher degree of uncertainty and risk avoidance. This means that people are less likely to take the decisions that can potentially do harm to the group, for instance, a company (Hein, 2011, p. 16). In contrast, American culture is more tolerant risk. This is why American and Japanese business partners may fail to reach an agreement. Even, if this risk is extremely low, American companies should not expect that their Japanese partne rs will easily take important decisions. Such behavior is viewed as unethical in Japan. This idea has several important implications for the Company A. First, the management of this business should know they may have to hold many negotiations with the same customer. At the beginning Japanese clients can be skeptical about the products of the Company A, and they should be ready for such an attitude. Secondly, one can assume that the components manufactured by the Company A will be purchased mostly by other organizations that own heavy-duty trucks. It is quite possible that the decision to buy or not to buy the components for engine can be discussed with many managers of the company. The thing is that in Japanese organizations the power distance between employees is longer than in the United States (Hein, 2011, p. 17). Sometimes, taking initiatives or independent decisions can be regarded as disrespect for authority, and this form of behavior is not ethically acceptable in Japan (Hein , 2011, p. 17). In other words, employees can be unwilling to take decisions without the permission of top management. Thus, American businesses such as the Company A should be patient when conducting negotiations. Overall, it will be necessary to convince the customers the use of these engine components will not do any harm. Only then, they should speak about the advantages of their products. Risk aversion of Japanese clients can be the main challenge that they will have to overcome. Furthermore, Japanese culture emphasizes loyalty to the group (Hein, 2011, p. 17). Its interests have to be the main priority for an individual. This premise may be the most important element of Japanese culture. In turn, American and European cultures attach more importance to individualism. This ethical norm affects business culture of this country. In Japan, the actions that are driven only by personal interests and needs can be condemned from an ethical point of view. This is why the Company A shou ld stress the idea that their products can create benefits for the groups, for instance, the company, its employees, and other stakeholders such as community. This approach can make their products more appealing to the clients. Additionally, Japanese culture attaches more importance to long-term development. The pursuit of quick results and short-term profits can be condemned from an ethical point of view. This issue can be also relevant to the Company A. While advertising their products, they should stress the idea their products and service can contribute to the long-term development of their Japanese partners. For example, they can say that their components for engines can save time, effort, and money for their customers in the long term. More importantly, they should not overemphasize the price of their products, because the low price can be associated with poor quality. Conclusion Overall, this discussion shows that every organization that attempts to enter a foreign market sho uld consider the cultural environment in which it will operate. Failure to do can ruin the most sophisticated marketing strategy. The hypothetical company that has been discussed should pay attention to such issues as personalized services and emphasis on the quality of the products, rather than its price. Secondly, they company should focus on pre-sales and after-sales services since many Japanese clients value those companies that show concern about the well-being of their clients. Finally, they should be ready that selling can become more time-consuming because of the ethical norms and value system adopted in Japan. Thus, cultural differences can have significant implications for the marketing strategies of this hypothetical company. Reference List Hein, N. (2011). Japanese Cultural Concepts and Business Practices as a Basis for  Management and Commerce Recommendations. Munich: GRIN Verlag. Herbig, P. (1998). Handbook of Cross-Cultural Marketing. New York: International Busines s Press. Lamb, C. (2011). Marketing. London: Cengage Learning. This essay on The Company a Cross-Cultural Marketing was written and submitted by user Joy Hansen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.